In Las Vegas there is a lot to observe. While there recently and walking the strip, one observation I made is iPhones seem to be everywhere. Why is this? It is not because the iPhone has the largest market share. In fact, Apple has only 16% of the global smart-phone market share. Why is the iPhone "everywhere"? Because the iPhone is the smart-phone that people use. These people are not just the geeks. Beyond, phone calls and email, people are using iPhones for many applications. I have nearly 90 applications on my iPhone. Half of these applications I use frequently. This explains why we see what seems like so many iPhones. Other devices are in peoples pockets or purses. People really use iPhones. Is this a reflection of the people buying these devices or of the device itself. Probably both. These buyers want more than a phone but so do presumably other smart-phone buyers. The iPhone along with the applications is making a difference in people's lives. We need to take notice and understand it. It is not enough or maybe it is too much to create appealing, "open" products with a zillion features. It seems Apple understands ordinary people. This is good. For the rest of us delivering computer products and services, do you understand?